Avidly – Growing Together, from Lappeenranta to Everywhere
Lappeenranta is a growing, international university city that combines strong business activity, sustainable development, and innovation. The city attracts technology companies and international experts, and LUT University serves as a driving force for the region’s business ecosystem.
One of the region's well-known companies is Avidly, a strong and internationally operating marketing agency that supports companies in their growth and internationalization. Avidly offers comprehensive marketing and communication services, including brand strategies, digital marketing, communications, and web services. It has grown to become one of the largest expert organizations in the field, both in Finland and internationally.
Avidly is an excellent example of a company that combines top-level expertise in sales, marketing, and digital services with international opportunities.
Deeply Rooted in Lappeenranta’s Growth Journey
Avidly’s story in Lappeenranta dates back to 2002 when its current Head of Operations, Sanna Rautio, started her entrepreneurial journey in the city. She was involved in companies like Content Bakery and Nitro ID before their operations were integrated into Avidly in 2018.
- Lappeenranta has always been a strategically important location for us. We’ve grown alongside local businesses and have closely collaborated with LUT University since 2009. We’re not just following the region’s development—we’re actively shaping it, Rautio explains.
Avidly has supported the growth and development of many local companies, especially in branding, marketing, and digital services. Lappeenranta's business environment provides a strong foundation for this kind of development work, and local companies benefit from the city's innovative atmosphere.
- We see immense potential here, and we plan to be even more actively involved in building the region’s future. We want to see Eastern Finnish companies succeed on the global stage, Rautio says.
One of Avidly’s key strengths lies in supporting growth through concrete, business-driven sales and pitch materials. This helps startups convince investors and communicate their business potential clearly and effectively.
Customer at the Core
Avidly’s operations are based on an agile approach with the customer always at the center. The company adapts quickly to changing market conditions and continuously develops new solutions to meet business needs.
- Marketing is no longer a static support function—it’s a key part of business development. We want to be a creative partner that helps clients identify new opportunities and implement them efficiently, Rautio states.
Avidly’s experts combine creativity with strategic thinking and data-driven marketing, enabling companies to make better and faster decisions.
"Our work is not just about advertising or content production—we help businesses build sustainable growth based on analytics, customer insight, and agile execution, Rautio summarizes.
From Local Roots to Global Reach
Avidly operates in nine countries, with teams spread across multiple locations. The company utilizes a multi-location working model, enabling experts to work from different cities and countries.
- This allows us to combine the strengths of different teams and provide our clients with marketing expertise that covers diverse business environments and markets. At the same time, it gives our employees the freedom to choose where they live, without limiting their international career opportunities, Rautio explains.
Living in Lappeenranta offers experts a high quality of life, while also providing a base to serve clients globally.
- From Lappeenranta, we have access to our entire international network of expertise. Our clients benefit from this because we can react quickly and bring the best practices from different markets into every company’s growth journey, Rautio adds.
Lappeenranta’s strong background in technology and academia offers significant support to businesses aiming for international growth. With LUT University and a vibrant local business community, the city is an attractive location for both startups and established companies.
- Lappeenranta’s strong technological and academic foundation supports how companies can expand into international markets. The city’s location, resources, and collaborative networks offer excellent opportunities for business success, Rautio concludes.
Read more: www.avidlyagency.com